The Blog

PPC Insights & Strategies

Actionable advice on Google Ads, Ecommerce growth, and profitability.

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Profitability

How to Calculate Break-Even ROAS for Ecommerce

Stop guessing your targets. Learn the exact formula to calculate your Break-Even ROAS and ensure every ad dollar brings a return.

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Strategy

Why Your Target CPA is Wrong (And How to Fix It)

Most advertisers set their CPA targets based on "gut feel". Here is the data-driven way to calculate exactly what you can afford to pay for a customer.

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