Certified PPC Expert · UK

The PPC Expert
UK Businesses Actually Trust

I'm Jake Askham — an independent PPC expert based in Yorkshire. 8 years managing Google Ads for businesses across the UK. £30M+ in ad spend. No junior account managers, no bloated agency fees. Just expert PPC management, directly from me.

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★★★★★ 5.0 on Google · £30M+ ad spend managed · 8 years experience
Jake Askham PPC Expert · Yorkshire
Jake Askham — PPC Expert UK
★★★★★

"Took on our very tricky account and really turned it around."

— Kat Black, Landlord Vision
£30M+
Ad spend managed
8 yrs
PPC experience
5.0★
Google rating
50+
Clients managed
What a PPC expert actually does

Most agencies have juniors running your account.
A PPC expert is different.

When you hire a PPC expert rather than an agency, you get direct access to the person doing the work — someone who has seen enough accounts to know what works and why.

🎯

Strategy, not just execution

A genuine PPC expert sets the strategy, builds the campaigns, and optimises continuously — not just following a playbook, but making real decisions based on your specific market.

📊

Proper conversion tracking

Most accounts are optimising on bad data. An experienced PPC expert audits your tracking first — because every decision after that is only as good as the data underneath it.

💷

Accountable for the numbers

You'll always know your cost per lead, your ROAS, and where the budget is going. A PPC expert explains performance clearly and takes ownership when things need fixing.

🔍

Search term discipline

Wasted spend hides in search terms. A PPC expert reviews these regularly, cuts irrelevant queries, and refines match types to ensure every pound is working.

⚡

Proactive, not reactive

The best improvements happen before you notice a problem. A good PPC expert brings ideas to you — new campaign structures, audience tests, bid strategy changes — without being asked.

📞

Direct communication

No account managers in the middle. When you work with an independent PPC expert, you speak to the person running your campaigns — and you get a same-day response.

Client results

What clients say about working with a dedicated PPC expert

★★★★★

"Jake is hands down the best PPC person I've worked with. He's very knowledgeable and he took on our very tricky account and really turned it around."

Kat Black
Kat Black
Landlord Vision
★★★★★

"Jake is fantastic! His knowledge of PPC, covering Google, Meta and TikTok, is excellent, and he's a great guy to work with."

Sarah Leverton
Sarah Leverton
Fastnet Agency
★★★★★

"Jake has been exceptional for our PPC needs. He's grown our accounts across multiple platforms, boosting revenue while maintaining a healthy ROAS."

Rachel Bryne
Rachel Bryne
PrivateDoc
See all Google reviews
About Jake

A PPC expert, not an account manager

I'm Jake Askham — an independent PPC expert based in Yorkshire. I've been running paid search campaigns professionally for 8 years, managing over £30 million in Google Ads spend across e-commerce, lead generation, SaaS, and professional services.

Before going independent, I worked agency-side and saw first-hand how most agencies work: senior-sounding account managers who aren't actually touching your campaigns. A junior running the day-to-day, with the real PPC expertise a layer removed.

That's why businesses come to me directly. You get a genuine PPC expert working on your account — someone who understands bidding strategy, audience architecture, conversion tracking, and what the data actually means — not just someone who can pull a report.

Book a free 30-minute call →
Jake Askham — PPC Expert Yorkshire
What's included

What expert PPC management looks like

Every client gets the same standard: senior-level attention, full transparency, and measurable results.

🔬

Full account audit

Every engagement starts with a deep audit — tracking, structure, bidding, search terms, wasted spend. You know what you're actually getting before we start.

📈

Monthly performance reports

Plain-English reports every month. Cost per lead, ROAS, trends, what changed and why. No vanity metrics, no spin.

✅

Conversion tracking setup

Calls, forms, purchases — tracked properly. If your data is wrong, everything built on top of it is wrong too.

🎯

Continuous optimisation

Weekly account work: bid adjustments, search term reviews, A/B ad testing, audience layering. Not set-and-forget.

📞

Direct access, fast responses

You have my direct number and email. Same-day responses, always. No going through an account manager to get to the person doing the work.

💡

Proactive strategy

I bring ideas to you — seasonal budgets, new campaign types, landing page feedback. You shouldn't have to chase your PPC expert for good ideas.

FAQ

Common questions about hiring a PPC expert

A PPC expert manages your paid search campaigns end-to-end: keyword strategy, ad copywriting, bid management, search term reviews, audience targeting, conversion tracking, and performance reporting. The key difference from a generalist is depth — a PPC expert understands the nuances of bidding algorithms, match type behaviour, and how to structure campaigns for the way Google actually rewards quality.

With an agency, you're typically paying for account managers, sales teams, and overhead — and your actual campaigns are run by a junior. A dedicated PPC expert works directly on your account with no intermediaries. You get more senior attention, better communication, and usually better results for a lower cost, because you're not funding the agency's infrastructure.

I typically work with businesses spending £3,000–£5,000+ per month on Google Ads. Below that threshold it's harder to generate enough data to optimise efficiently. If you're not at that level yet, the free audit call is still worthwhile — I'll tell you honestly whether paid search makes sense for you right now.

In most accounts I take over, there are quick wins within the first 30 days — wasted search terms to cut, tracking errors to fix, bid strategies to correct. Meaningful performance improvement typically takes 60–90 days as the campaigns gather data under the new structure. I'll set clear expectations in the audit call based on what I see in your account.

Google Ads (Search, Shopping, Performance Max) is my primary specialism as a PPC expert. I also manage Meta Ads (Facebook and Instagram) and can advise on TikTok. Most clients start with Google Search and expand from there once the core funnel is working.

Ready to work with a PPC expert?

Book a free 30-minute audit call. I'll look at your account, tell you what's wrong, and give you a honest view of what's possible. No pitch, no obligation.

Book my free audit call →